Critical thinking R Coursework Example | Topics and Well Written Essays - 500 words

Critical thinking R - Coursework Example In the light of discussion by the CEO of Standard Chartered the discussion raises that if the strategies of the bank have been successful in the markets of Asia and Middle East then why the same strategies have not been applied to the Western and more developed markets at the time of crisis. The prevailing market condition develops a perception that developed and under developing markets have a considerable difference in the driving forces of market. The driving forces that derive the dynamics of banking industry are political, economical, socio-cultural, technological, legal and environmental forces. One more important thought that has been identified is regarding the main factors that differentiate the markets of developed and under developing countries in the era of Globalization. The prevailing circumstances highlight that the banks need to focus on the local markets as well along with the focus on highly framed global markets. The high competitive environment and dynamic consume r behavior have made all the banks accountable for all of its local and global strategies to enhance or modify the strategies with the passage of time to successfully compete in all the markets. In the light of the discussion by the Chairman of EMAAR properties, the real estate market of UAE is not changing it self with the recognized needs of the market. Youth of Asia is shifting to UAE with the purpose of employment and therefore with increasing number of immigrants, the real estate industry has become an important for the economy. Immigrants coming to UAE are mainly focusing on saving and are not spending too much. These immigrants are increasing in UAE with a fast rate and are searching for low cost accommodation to save their money. But unfortunately, the focus of most of the real estate developers in UAE is on a niche segment of luxury housing buyers. UAE has become a strong financial hub and the investment by multinationals in UAE is increasing as well so it is also driving

Digital Marketing Concepts Case Study Example | Topics and Well Written Essays - 2000 words

Digital Marketing Concepts - Case Study Example The vision of the company is a focus on customer experience by offering affordable prices, ease of access and guaranteeing the availability of merchandise. The vision of Amazon is to offer the earth’s biggest selection and to be Earth’s most customer-centric company. In 2011, the net sales of the company increased by 41%. The company has always endeavored to use technology to satisfy the needs of its customers. Use of Digital Channels Amazon.com is an online company and hence it has to utilize internet marketing techniques. Internet marketing is important in this era where most of the target consumers spend most of their time online. Digital channels are critical in advertising the company and marketing the products of the company. For a company to stay competitive in the online environment, it is necessary for it to develop features that attract customers and motivate them to make purchases from the website (Andrew, 2011). In essence, the website of an online company i s the only interface with the clients. Therefore, the website has to impressive and user-friendly for it to be appealing to potential clients. Over the years, Amazon has developed and refined its website within the anticipations of the customers and to provide a rich user interface. The company has used digital design channels to obtain a leadership position in the industry. Web Analytics Web analytics is the careful analysis of the activity on a website in order to deduce the behavior of the visitors of the website. Amazon has been at the forefront of using advanced web analytics in analyzing the behavior of visitors with a view of improving their business potential. As CEO Jeff Bezos stated, the company utilizes the latest data analysis tools to scrutinize visitor information. One of the strengths of Amazon is that offers reviews on every single product that it sells. This provides a model for online accountability. The user has a chance to read reviews of other clients before mak ing a purchase. This strategy is important in the user feels empowered and informed before making the purchase decision (Leigh, 2009). The use of web analytics also helps to cross-sell products. Amazon uses advanced software to group together products according to purchase patterns. Essentially, the company tells the user other services that have been availed to the visitor. This increases the chances of the user buying other related products and thus increase the overall amount used on the site. The concept of cross-selling is also important since the user might be unaware of other products. When related products are positioned together, the user can make a decision to purchase. The use of web analytics to collect personal information is important to personalize the offers presented to users. Information on the history of purchases and products viewed is stored and used to make target offers. This is important since it helps the company to make relevant offers to a user depending o n the browsing history collected. Amazon monitors the number of users on its website round the clock. In this way, the company is always aware of the user metrics and thus corrective measures are quickly taken in case of anomalies.